Mirrors - Reborn and Branded For You
It started with a smooth pond giving a perfect reflection of a viewer long ago, but it did not take humans long to create the mirror for checking how well you look. Nature has many examples of decoration and color being discriminators for quality in a mate or companion. The jungle of the modern business world believes that personal image and appearance counts as well. Catching lint or left over lunch on your collar before the big meeting is always the best approach instead of seeing it after your presentation. The need to confirm our looks during the business day can be used to gain name recognition for your company. Placing your brand image or motto on this product creates a very useful and portable advertisement your business.
The polished glass of mirrors can be formed into virtually any shape and size to suit your advertisement needs. One common use is for beverage companies to make wall hanging sized items with a dramatic picture and advertisement boldly displayed. The name recognition is enhanced by associating it with the images or company slogan. The larger surfaces on the wall displays allow very creative and complex designs to promote the business or product. It is natural for patrons to glance at the decorations on the walls when sitting down to a drink or meal. This placement is timely and highly effective in associating the item with good times and a friendly atmosphere. Beverage product displays are often associated with water, such as running streams or lakes to suggest a cool drink to the customer.
Brand associated mirrors can be compact items suitable for carrying in a purse or portfolio case. The easy availability of these products makes them popular for frequent use for travel either between localities or just from one meeting to the next. It never hurts to check for the mussed make-up or crooked tie prior to entering a conference room full of co-workers. The business logo and an image related message are very easy to imprint on a hand sized product.
The cubicle nature of a modern work environment has spawned another promotional opportunity, the security or rear view mirrors. A worker is often at a desk computer in a cubicle faced away from the entrance and intently typing. Hopefully it is vital work issues versus checking the latest sports scores or shopping but in any case privacy is probably desired by the worker. This creates the need for “eyes in the back of your head” to see the lurking supervisor or co-worker that quietly approaches without announcement. A small mirror with your brand and a short motto like “Use us to watch your back” can allow employees to see behind themselves at a glance and ease any concerns they might have concerning lurkers. Your brand is linked with security and confidence. Your name recognition is very high as the item is used many times each business day. This is a very effective advertisement method for the cubicle workplace.
Matt Franks is director of Fluid Branding, the UK’s largest supplier of Promotional Mirrors and Branded Mirrors at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com